Leading Food & Drink PR Specialists
Join Forces in New Group
“Think Drink Global”

Think Drink Global is an exciting partnership between long-term food and drink PR specialists and collaborators, R&R Teamwork (London), Vinconnexion (Paris), and O’Donnell Lane (Sonoma). Working together, we provide the resources and personnel to execute successful strategic planning, innovative events, and marketing and public relations support to clients around the world.

We are united in our understanding of the global drinks business, our desire to build and foster meaningful connections, and our enthusiasm to guide brands’ futures. No matter the size of the brand or duration of project, we dig deep into every aspect of each client’s business, its people and its brands, to effectively guide their PR and marketing strategy.

Our collaborative work includes a range of drinks brands and organizations, from family companies to large corporations and generic campaigns across more than 20 countries.

Our Team

O’Donnell Lane: O’Donnell Lane is a full-service strategic planning, marketing and public relations agency established sixteen years ago to support the wine and food industries, here in California and around the world. We excel at communications, relationships, strategic planning, and creating innovative events.

R&R Teamwork: R&R Teamwork is a privately owned specialist drink and food PR agency in the UK. We have enjoyed brand building for over twenty years.  R&R organise launches, press trips,  bespoke events and digital campaigns to highlight brands and generics to national and industry press, KOLs and content creators.

Vinconnexion: Vinconnexion is a press relations service specializing in international wines and spirits and characterized by a thorough knowledge of the drinks industry. Vinconnexion has been present in all of France’s winegrowing areas for many years now and has also extended its services to other areas of the world, notably New-York, Madeira, Moldova, Italy, Georgia and Scotland.

Case Studies

New York Wines, Western European representative

How we did (do) it: through a series of activities including educational webinars, trips to the region, media partnerships and strategic events with both virtual and in person masterclasses and tastings, we have gained an increased awareness of the wines produced in cool climate New York in Western Europe.

Objective: to raise awareness of the wines of New York and gain listings and importers for the wines across the UK and Europe.

Results: as a result of these activities, new listings have been achieved in the UK, Ireland, France and Norway, and relationships forged with key buyers in other Scandinavian markets and beyond. In addition, we have a large group of media and influencers who have tried and loved the wines of New York and are unofficial ambassadors for the region spreading the word via their social media channels and beyond.

Do Cava, 360 Degrees of cava campaign

How we did it: working collaboratively in the UK and the US as the world came out of lockdown, we organised a series of webinars focusing on the key messaging pillars from the DO, under our chosen campaign strapline, 360 Degrees of Cava. This included Cava Discovery Week 2021, a 10-day promotion with restaurant partners across the UK (London, Leeds, Wales, etc.) & US (New York City) giving consumers the opportunity to taste a variety of different Cavas across the categories and learn more about the wines and the region. Individual restaurant promotions were supported by virtual and in-person media and consumer tastings, as well as an integrated social media influencer campaign with CAVAmbassadors around the world.

Objective: generate buzz for Cava and inform about the new classification categories, during COVID-19 lockdown.

Results: massive increase in by the glass sales of different Cavas–87% in one UK-based restaurant group and 500% increase in renowned NYC wine bar–plus enhanced awareness via media coverage and digital traction. In collaboration with TDG, First Pour executed the social media campaign for the D.O. Cava, winning The Drinks Business Awards 2022 for Social Media Campaign of the Year. Cava Discovery Week returned to NYC in 2022 (and will again in 2023) under the direction of O’Donnell Lane.

Wynns, John Riddoch 2019

How we did it: working collaboratively with Wynns in Australia, the UK, Europe (mostly France) and the US, we sent samples to top wine press and organised events with winemakers Sue Hodder and Sarah Pidgeon online or in person in Paris and London.



Objectives:
1. Have the John Riddoch 2019 scored by influential wine media around the world to showcase and strengthen the quality credentials of Wynns
2. Support scores with feature pieces to build Wynns’ luxury profile and expertise in the wine industry

Results: 12 scores 95 and above, 42 pieces of coverage, 205K estimated views, 142 million audience, 1.11K engagements

Wines of Moldova

How we did it: crafted an international webinar with top international wine experts–9 panelists from 9 different countries–with an online tasting component featuring indigenous varieties. A selection of journalists, bloggers, and influencers in 20 countries received samples of Wines of Moldova to taste along with the panel.

A press release reached circa 1,300 journalists in over 50 countries, with additional communication on social networks, assisted by Jamie Goode and Oz Clarke.

Objective: leverage Moldova National Wine Day to develop the image of Wines of Moldova on a worldwide scale

Results: overall feedback was very positive, with restaurant owners organising their own Wines of Moldova dinners as a result of the webinar.


For further information contact

Rosamund Barton of R&R Teamwork – UK
rosamund@randr.co.uk | +44 (0) 207 384 1333

Michèle Piron of Vinconnexion – Europe
vinconexion@vinconnexion.com | +33 (0) 6 07 41 77 36

Rebecca Johnson and Katie Canfield of O’Donnell Lane – USA
info@odonnell-lane.com | +1 530 720 1138